A bit about me...

From the start, I knew design was more than just making things look good—it was about making them work. My journey began in graphic design, where I built a solid foundation in branding, layout, and visual storytelling. Whether I was crafting marketing assets, refining email templates, or developing icon systems, I focused on creating designs that were both eye-catching and functional. Over time, I realized that great design isn’t just about aesthetics; it’s about solving problems and improving how people interact with the digital world.

Working across industries like tech and finance, I learned how to balance creativity with strategy. I streamlined design workflows, optimized branding systems, and even led creative feedback sessions to help teams elevate their work. But the more I worked on digital projects, the more I found myself drawn to the “why” behind design decisions—what makes an interface intuitive, what keeps users engaged, and how design can drive better experiences. That pull led me to UI/UX, where research, usability, and functionality shape every choice.

Now, I’m excited to fully transition into UI/UX design, bringing my decade of visual design experience into a space where I can create meaningful, user-centered solutions. I want to craft experiences that don’t just look great but feel effortless to use—where every element serves a purpose. With a strong foundation in design and a growing focus on user research and interaction design, I’m ready to build products that make an impact.

Experience

Marquis

Senior Email Designer

November 2022 - Present

At Marquis, I focus on designing and maintaining email templates that not only align with brand guidelines but also enhance visual hierarchy and user engagement. My work directly supports over 300 credit union clients, ensuring that each template is both aesthetically appealing and functionally sound. I emphasize accessibility principles such as color contrast and typography choices to improve readability across various devices.

Collaboration is key in my role, as I work closely with my team to create brand guidelines that suit new clients’ needs while maintaining consistency within our proprietary email platform. By establishing clear design systems, I help ensure seamless integration of client branding without sacrificing usability. These guidelines serve as a foundation for cohesive and scalable email marketing strategies.

Beyond design, I assist clients in optimizing their email campaigns for mobile and desktop viewing. This involves troubleshooting layout issues, refining responsive designs, and ensuring that interactive elements function smoothly. By addressing these technical aspects, I enhance the overall user experience, making email communications more effective and visually compelling.

Accruent

Visual Designer

February 2021 - December 2022

At Accruent, I played a key role in maintaining and evolving the company’s brand identity. I refreshed outdated design assets and led a re-branding initiative that resulted in a more modern, cohesive visual language across various platforms. My graphic design work spanned digital and print materials, ensuring that branding remained consistent for all stakeholders.

To improve efficiency, I introduced a structured workflow for managing design requests through Jira. This process streamlined project tracking and helped prioritize tasks, ensuring that design work aligned with marketing goals. By implementing standardized templates and asset libraries, I simplified the design process for internal teams, making it easier to produce
high-quality visuals quickly.

In addition to design execution, I conducted creative feedback workshops for junior designers. These sessions focused on fundamental UI/UX principles, such as intuitive layout design and user-friendly typography. By fostering collaboration and skill development, I helped strengthen the overall design team’s capabilities.

SmartRent

Product Marketing Designer

October 2019 - January 2021

During my time at SmartRent, I contributed to UI/UX improvements by collaborating with the design team to refine wireframes and develop intuitive visual elements. My graphic design expertise helped shape user-friendly interfaces, ensuring that digital experiences aligned with both branding and usability principles. I applied best practices in spacing, typography, and iconography to create visually engaging layouts.

I was also involved in the user testing process for SmartRent’s SaaS solutions, identifying areas where design could enhance functionality and engagement. By analyzing user behavior and feedback, I helped refine interface components to improve navigation and overall clarity. These refinements contributed to a smoother experience for users interacting with SmartRent’s web and mobile applications.

Additionally, I developed comprehensive brand guidelines that established consistency across all marketing materials. This included designing a standardized set of icons to enhance visual communication and streamline content presentation. These efforts ensured that SmartRent’s brand identity remained strong and recognizable across all platforms.

Services

UX Design and Research

Product Design

Branding

Email Marketing

Want to create something
awesome? Drop me an email.

→ stevenrobbins92302@gmail.com